Doylestown Patch is updated on average five to eight times per day, delivering news, events and more. It's your trusted local news source, making it a great spot to advertise.

You can pick and choose the right custom ad in the towns you want, when and where you want it.

The Patch advertising team will provide you with your ad performance results on a monthly basis, and will make recommendations that will enhance your campaign. Furthermore, all packages are custom fit for your advertising needs based on your goals and objectives.

But why advertise online with Patch?

You can reach affluent homeowners in Bucks and Montgomery Counties and increase customer satisfaction through a positive branding campaign.

At Patch you can share an ad slot with up to four advertisers (which makes it more affordable for more businesses). Running an ad on the interior pages gets you exposure on all the interior pages, while running an ad on the home page only gets you exposure on the home page.

You can target big by advertising on many Patches throughout the state, or you can keep your target small by focusing on Newtown Patch and neighboring Patches like Northampton and Doylestown. Or you can choose to advertise on a specific type of article. 

The advertising team will share the number of impressions each advertiser gets, as well as the number of clicks to their website, so you'll be able to keep track of the effectiveness of your ad.

Here are some steps to creating an effective message:

• Create a message that focuses on the customer benefits. Customers want to know what you can do for them and how.
• Tell potential customers why they should choose you over your competitors. What can you do or offer customers that nobody else can—what is your expertise?
• You know your business better then anyone. What makes your present customers choose you over anyone else?
• Create top of mind of awareness through branding. Make potential customers think of you first when they are ready, willing and able to buy. Branding your message will build awareness.
• People need to see your message consistently. People are barraged by messages everyday...we want them to remember you.

To learn more today, check out the Patch Digital Media Kit, or get in touch with one of our advertising representatives: Stephanie Leicht: 610.451.4080, stephanie.leicht@patch.com; Nora Jemali, nora.jemali@patch.com; Jeff Elias, jeff.elias@patch.com.

Editor's Note: Information for this edition of Patch 101 was provided by Regional Publisher for the Greater Philadelphia Region, Stephanie Leicht.